The business area I am commenting on is the religious business area. The use of emerging media on religious sites various. I visited several religious websites and was looking for their use of emerging media. There were some sites that used quite a bit of different media and there were sites that were lacking in much other than text based information.

The design decision of which emerging media to use, in my opinion resides in the business goal of the organization. For example if the organization of the site were one of offering information to those that do not understand or present information to some that are seeking, I believe that the emerging media use should be based on the education templates such as those offered or written about [1, 2].

1. Dede, C., Emerging technologies and distributed learning in higher education. Higher education in an era of digital competition: Choices and challenges. New York: Atwood, 2000.

2. Dickey, M., Three-dimensional virtual worlds and distance learning: two case studies of Active Worlds as a medium for distance education. British Journal of Educational Technology, 2005. 36(3): p. 439-451.